Success of online dating sites just isn’t ‘scientifically proven’ – marketing watchdog

Success of online dating sites just isn’t ‘scientifically proven’ – marketing watchdog

ASA claims eHarmony claim is misleading because dating website cannot prove it offers a higher possibility of finding love that is lasting

Great britain advertising regulator has prohibited the web dating solution eHarmony from claiming it offers a “scientifically proven matching system”. Upholding an issue about a billboard advertisement on London Underground, the Advertising guidelines Authority (ASA) stated the claim had been misleading because eHarmony could perhaps not show its solution supplied a higher possibility of finding love that is lasting. Continue reading “Success of online dating sites just isn’t ‘scientifically proven’ – marketing watchdog”